Automation frees up marketing professionals to spend their time on more creative, value-add activities and allows for better measurement of the return of marketing activities.
It is an effective way to manage customer service, sales leads, and campaign analytics.
The goal of marketing automation is to make your marketing efforts more efficient and cost-effective.
(And you get to enjoy your life in the process)
Lead magnets are a great way to generate leads for your business. Lead magnets are different from normal marketing collateral because they provide the prospect with a compelling offer in exchange for their contact information.
Lead magnets can be anything from a cheat sheet for a topic the prospect is interested in, a tool, a free course, an eBook, and the list goes on.
From there you can use automation to streamline and automate your marketing to ensure that your prospects get the high-quality content they subscribed to.
There are so many different ways to generate leads. But one way I find particularly effective, is to use virtual events, webinars, challenges, and trainings. They help you generate quality leads quickly, which is great for any business, but especially important for coaches and speakers.
Marketing automation is an essential tool if you’re looking to scale your business, and these techniques can help you do that. You can follow up with people that attend or engage with your content, and learn about their businesses as well!
Networking is a must in order to find new leads and to stay current with current ones. The best way to generate leads is by establishing relationships with your prospects and following up with them.
It’s important to automate your efforts so you can get to more prospective customers. You can do this through emails and text messages. Above all, it’s important to follow the golden rule of networking: never stop.
Guest speaking is a great way to build your personal brand, by giving insight to an audience about what you’ve learned. It’s also a way to generate leads for your business.
Once you’ve got your speaking gig, it’s time to turn the information you’ve learned into an email or text message to appeal to potential customers. You can use techniques like automation to help you grow your email list.
A referral is one of the most effective marketing tools you can use. People are more likely to buy something if it’s recommended to them by someone they know and trust. The best referrals come naturally, but automated follow ups work too.
A step by step workbook to use in planning your automation.
Covers each of the automations to use in your business.
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- includes a phone number for your business- includes SMS/Text messages